When it comes to advertising and marketing, how do you decipher what is best for you and who’s trying to take advantage of your ignorance on the topic? I’ve been involved in the collision repair industry for 15 years working directly with other marketers, and now owning Micki Woods Marketing. I will tell you this: just as there are a lot of shady shops, there [...]
The Body Bangin' Podcast is Gaining Momentum as its Audience Grows at a Rapid Rate One new podcast already getting attention industry-wide is "Body Bangin’," hosted by Micki Woods (formerly Hazz), a weekly 30– to 45-minute podcast available on several platforms, including YouTube, Apple Podcasts and Spotify. The show’s tagline is “All Things Body…Auto Body That Is!” Woods is the owner of Micki Woods Marketing, [...]
Let’s talk about 10 of the most common mistakes I see body shops make on their websites. Honestly, I don’t blame you for most of these mistakes; the blame falls mostly on your website design company. Unfortunately, most website design companies just want to take your money, get a decent-looking site online for you and then move quickly on to their next project. Read BodyShop [...]
What Should Your Shop be Doing to Make Sure You Are Ready for Certifications and to Make Sure You Are Maximizing Increased Work Flow? https://youtu.be/U5rHNhrpQWg First of all - do you really need to be certified to get work at this moment in time? I find that many shops are so consumed with achieving the certified status that they are forgetting to maximize things [...]
"The Customer is King" we All Say - But Are They? In the day-to-day “busy-ness” of our jobs in the shop, we often forget who our true master is – especially because we serve many. I know if the customer is king in my client's body shops not by what they tell me but what I see in their actions. How do you know if [...]
As a body shop owner you've made a massive investment in certifications but how do you get a return? So much time, effort and money goes in to OEM certifications. You are thrilled to have achieved that certification but then don't know how to make the most of it. In BodyShop Business Magazine's October 2019 cover story, we talk about ways to market your OE [...]
An experience outside of the auto body shop perfectly depicts the importance of quality customer experience (CX). The people that come in to our auto body repair facilities are typically not excited to be there which is part of what makes our jobs a difficult one. Then, when things go wrong on your end - how are you making sure your guest/customer is being treated [...]
How to Thrive in a Consolidating Marketplace... How can you, an independent, survive and even grow during a time where it seems like the “big boys” are increasing their market share? If you’re an “independent” in the body shop world, you have some great opportunities right now, so I expect you to get on it and rock it out! The cover story of BodyShop Business [...]
Why You Need It and How to Do It... With more ways to get your message out there than ever before, it's time for your shop to harness the power of marketing! So many business owners and managers don't know where to begin with marketing their business. In the article I wrote for the Cover Story of BodyShop Business' November 2018 Issue "The Power of [...]
I've written articles for BodyShop Business but this is one article I wrote for them that applies not only for the auto body industry but for all industries. Finding good, quality employees that will stick around is extremely difficult! Then, many employers run into the frustration of millennials and how to deal with their expectations and work habits. I invite you to read "Finding [...]
