When it comes to advertising and marketing, how do you decipher what is best for you and who’s trying to take advantage of your ignorance on the topic? I’ve been involved in the collision repair industry for 15 years working directly with other marketers, and now owning Micki Woods Marketing. I will tell you this: just as there are a lot of shady shops, there [...]
The Body Bangin' Podcast is Gaining Momentum as its Audience Grows at a Rapid Rate One new podcast already getting attention industry-wide is "Body Bangin’," hosted by Micki Woods (formerly Hazz), a weekly 30– to 45-minute podcast available on several platforms, including YouTube, Apple Podcasts and Spotify. The show’s tagline is “All Things Body…Auto Body That Is!” Woods is the owner of Micki Woods Marketing, [...]
Let’s talk about 10 of the most common mistakes I see body shops make on their websites. Honestly, I don’t blame you for most of these mistakes; the blame falls mostly on your website design company. Unfortunately, most website design companies just want to take your money, get a decent-looking site online for you and then move quickly on to their next project. Read BodyShop [...]
What Should Your Shop be Doing to Make Sure You Are Ready for Certifications and to Make Sure You Are Maximizing Increased Work Flow? https://youtu.be/U5rHNhrpQWg First of all - do you really need to be certified to get work at this moment in time? I find that many shops are so consumed with achieving the certified status that they are forgetting to maximize things [...]
Branding your business is key! Making sure your have your logo dialed in is imperative. Micki's Marketing Minutes - Episode #1 https://youtu.be/Bjj0nXGTNSM
"The Customer is King" we All Say - But Are They? In the day-to-day “busy-ness” of our jobs in the shop, we often forget who our true master is – especially because we serve many. I know if the customer is king in my client's body shops not by what they tell me but what I see in their actions. How do you know if [...]
As a body shop owner you've made a massive investment in certifications but how do you get a return? So much time, effort and money goes in to OEM certifications. You are thrilled to have achieved that certification but then don't know how to make the most of it. In BodyShop Business Magazine's October 2019 cover story, we talk about ways to market your OE [...]
An experience outside of the auto body shop perfectly depicts the importance of quality customer experience (CX). The people that come in to our auto body repair facilities are typically not excited to be there which is part of what makes our jobs a difficult one. Then, when things go wrong on your end - how are you making sure your guest/customer is being treated [...]
In May 2019 I got an unexpected call from Ed Attanasio of AutoBody News. He wanted to interview me! Little old me! He asked about me and my background and then asked how I felt about different marketing items. I was glad to "spill the tea". Soon after my interview with Ed, he sent me the link to "Former Shop Owner Helps Body Shops to [...]
Where are Shops in their Never-Ending Journey to Lean Manufacturing? You've heard the word "lean" a million times and may even think you've achieved the status of a "lean" shop. But, can you ever attain a fully lean shop or is this some mythical pinnacle of success? Chances are, if you think you are already a "lean" shop you still have work to do. [...]
