Search Engine Optimization (SEO)
& Google Map Optimization
Want to Be the First Business Customers See on Google?
Get Found. Get Cars. Dominate Local Search.
When someone gets in an accident or their check engine light comes on, where do they go first? Google.
If your shop isn’t showing up at the top of search results—or worse, you’re buried below your competitors—you’re losing business every single day. That’s where we come in.
At Micki Woods Marketing, we specialize in helping auto body and mechanical shops rise to the top of search rankings and dominate the Map Pack (that prime Google real estate that gets all the clicks). With the right SEO strategy, your shop becomes the first—and best—choice for local drivers.
Why SEO Matters for Collision & Mechanical Shops
People are searching for:
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“Auto body shop near me”
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“Brake repair [city]”
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“Car Accident Repair”
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“Check engine light diagnostic”
If you’re not showing up—your competitor is.
SEO brings in high-quality leads from people who are actively looking for help. No cold calls, no begging for referrals—just steady, ready-to-book traffic straight to your site or phone.
What You Get with Our SEO Services for Shops
Our strategy is built for real-world results—more calls, more estimates, and more vehicles in your bays.
✅ Google Business Profile (GBP) Optimization
• Appear at the top of the Map Pack when people search “collision repair near me” or “mechanic in [your city]”
• Fully optimized listing: services, categories, service area, and photos
• Increase calls, website visits, and direction requests
✅ Onsite Website SEO
• Keyword-rich content written specifically for auto body and repair shops
• Optimized meta titles, headers, and image alt-tags to boost rankings
• Fast, mobile-friendly design that keeps people on your site
✅ Local Link Building & Citations
• Get listed in high-value automotive directories
• Build links that boost your Google trust score
• Sync your info across 60+ online platforms (Yelp, Apple Maps, BBB, etc.)
✅ Monthly Monitoring & Adjustments
• Google’s always changing—we stay on top of it
• Monthly ranking reports so you can see your progress
• Regular content updates and SEO tweaks to stay ahead of your competition
Ready to Put Your Shop on the Map?
If you’re tired of being buried in search results and watching your competitors take all the jobs,
it’s time to change the game.
📞 Schedule a free strategy call with us today!
Let’s see where you and your competitors are ranking, then we’ll build you an SEO plan that gets cars in your bays and cash in your register.
1. Catch those Leads Right When They are in the Decision-Making Stage.
- Be at the Top of the Search Results!
- Google Ads is an extremely effective way to target your local demographic when they are searching for an auto collision center nearby.
2. Market Your OE Certifications!
- Many shops have invested an incredible amount of money, time and resources on getting certified yet don’t feel like they are getting a return on that investment. Google Ads is one of the only ways to successfully market your certifications and get those vehicles to your shop.
3. The Difference from Most Google Ads Companies:
- Utilizing traditional Google Ads, as all other marketing companies use, does not allow for body shops to market your certifications due to trademark issues. If they use the OE name in an ad the ad will get flagged and taken down.
- The Micki Woods Marketing Team has a Google Ads Project Manager that used to work with Google and still does on occasion.
- Through months of development we have dialed in a unique process to be able to put your ads right where your customers are looking for a body shop AND utilize certification terms to target those vehicle makes.
Once you’ve done Google Ads with our team you won’t want accept any other way!
Testimonials:
Thank you for all the work to get us to a great space so far!
In the last 15 years I have worked with plenty of marketing specialists and, quite frankly, not one of them knew what they were doing. Then we met Micki. I was completely skeptical but decided to work with her. I can’t tell you how happy I have been with all of Micki’s work. She’s spot on with her marketing ideas and always delivers. I really like that she’s always available to bounce ideas around and once decisions are made she’s off and running. Without any hesitation I recommend Micki! She’s the real deal and delivers real results!
We have used Google Ads in the past with very minimal success. Utilizing Google Ads with Micki’s team we are now getting multiple new phone/online bookings per week plus new traffic in the drive. We couldn’t be happier.
I know we are only a few weeks in but my phone is ringing again and the customer flow has picked up. I could hug all of you!
Micki helped grow my business over 5x what it was when she came on board. She has become a dear friend and confidant and she has helped us in so many ways. If you want to grow your business with someone you can trust – Micki is your girl.
I wanted to let you know that you guys are doing a killer job. The past few months we have had an enormous up tick in business and we are busier than ever before.I appreciate all the hard work.
Walk-ins for estimates are up considerably after only a few weeks of geofencing….. very exciting. Thanks Micki!
Micki and I have been working together for over ten years now in the Auto Collision industry. She handled all my marketing and social media along with print media, billboards and radio. As a 10 million a year operation it was imperative that I had someone trust-worthy with her time as most of her work did not require her to be at our location. Currently, I am co-owner of a smaller facility and I immediately asked if she would come on board to do the same. Very happy with results and how she professionally represents our business. I would highly recommend her services.
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